If you have a product to sell, the most effective way to get people to buy it is to target the right audience. This means going beyond using hashtags and keywords in order to reach more people, and instead narrowing your reach so that you’re targeting people who are interested in what you have to offer. Here’s how:
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Why does targeted selling work so well?
Instagram is a visual platform. People browse Instagram to see pictures of their friends, family, pets and other people’s lives. They’re also looking to be inspired by pretty photos that make them feel good. On Instagram, you can tell your brand’s story through imagery rather than words—and this resonates with people.
People use Instagram to connect with others who share their interests and passions; they want to be part of something special and make new friends along the way. And because it’s so easy for brands on Instagram (you can do all of this from your smartphone), it’s no surprise that we’ve seen such an explosion in the number of businesses joining the network over the past year alone: almost 50% more businesses have started posting images since January 2015 compared with 2014!
How do you find the right audience for your product on Instagram?
Look at a user’s interests.
Target based on demographics, such as age, gender and location.
Target users with specific keywords (e.g., “dog food”).
Target users who follow specific accounts (e.g., @dogfood).
Use hashtags to find people in a certain area or industry that you want to reach out to (e.g., #veterinarian).
Targeting a specific audience based on interests and demographics
There are many ways to target a specific audience based on interests and demographics. Let’s cover the basics:
Location—You can target by location, so if you’re selling local products or services, this is an excellent option for you. You can narrow down your audience based on country, state/province and city/zip code (and even neighborhood) as well as radius from that location. If a user enters a specific address in their account settings, it will appear on their profile instead of where they currently live; however, many users prefer not to share this information with others for privacy reasons.
Gender—Targeting gender is another way to narrow down whom you want to reach out to. For example, if you sell women’s clothing online or have some other service targeted at women only (such as tanning), then this option might work best.
What’s the best way to promote your product to a targeted audience on Instagram?
There are a few things you need to do in order to promote your product successfully on Instagram.
Use the right hashtags and filters. This sounds obvious, but it’s important nonetheless! If you want people from one country, don’t use hashtags that are popular with people from another country (unless they live there). Similarly, if your target audience is women between 30-45 years of age, avoid using filters like “Monochrome” and “No Filter” because these are popular among younger users whose profiles don’t represent your target audience.
Add captions with text like “Buy Now!” or “Discount Code: % Off With Coupon Code _” so they read this while scrolling through their timeline instead of just seeing an image without any context behind it at all times.
Now that you know how to target an audience, how do you turn them into customers?
Once you’ve targeted an audience, how do you turn them into customers? To do so, you need to make sure that your Instagram feed is optimized for conversion. Here are some tips:
Make sure that every post has a clear call to action. If a customer wants to purchase something from your store, they have to know how they can do it. Add “buy now” buttons or links where appropriate so that they’re able to take action quickly and easily from within the app itself.
Use hashtags in posts and comments (but not too many!). Just like with Facebook ads, adding relevant hashtags helps people discover your content; however, there’s a fine line between thoughtful usage of hashtags and spammy ones—so be careful!