In 2015, a U.K.-based department store chain called Debenhams released the results of a study that showed that the average woman in the United Kingdom spends $13,000 on makeup throughout her lifetime. That figure converts to about $16,500 in American dollars. And it doesn’t include other beauty products or cosmetic procedures—just makeup. Fast forward a few years and you’ll find another statistic based on a 2018 report from Statista: An estimated 74,000 tons of mascara are used each year globally by women.
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That’s approximately 150 million pounds of mascara! (And yes, I know that one is much more specific than the first.) So, what does it all mean? It means that women spend a lot of money on cosmetics—whether you do it yourself or have someone else do it for you. In fact, when you add up all things related to beauty and personal care for women around the world (and men too), according to USA Today, “the global beauty industry is valued at $445 billion.” Here are some more amazing stats about how much money women spend on makeup every day.
The average woman spends $13,000 on makeup in her lifetime.
The average woman spends $13,000 on makeup in her lifetime. This includes makeup, hair products, and other beauty products. This is a lot of money but it’s a lot of fun too. Many women are addicted to makeup and can’t imagine living without it.
About 60 percent of women admit to wearing the same makeup every day.
It’s a good thing that women are comfortable wearing the same makeup every day. They don’t have to spend a lot of time getting ready, and they’re sure to look great.
While it’s important to look your best, it’s also important to be comfortable. It doesn’t matter how well you do your makeup if it feels like torture!
It’s good to have a few go-to looks that you can mix and match as needed.
More than 50 percent of women wear makeup to impress men.
“Wearing makeup is about feeling confident,” says Jen Atkin, celebrity hairstylist and founder of Ouai Haircare. “If you feel good about how you look, then it definitely creates a sense of confidence. I think that’s why women wear makeup; to look more attractive to men. Whether we like it or not, looks are important in our society. There’s nothing wrong with wanting to feel beautiful; in fact, I would encourage every woman on the planet to wear whatever makeup makes them feel their best! But if your main reason for wearing makeup is because other people will judge you based on whether or not they can tell when you’re wearing it…well…that seems like an ineffective use of time and money.
Women spend about 40 minutes each day applying makeup.
You might be surprised to learn that women spend about 40 minutes a day applying their makeup, which is the equivalent of two full work days per year. That number can vary depending on the type of makeup a woman wears. If you’re wearing foundation, eyeliner and mascara for example, it might take you longer to get ready in the morning or evening than someone who only uses tinted moisturizer or BB cream.
The time spent on makeup also depends on how many products she uses. Women who wear full coverage foundation will spend more time applying it than those who don’t apply any foundation at all! The average woman spends nearly three years in her life applying her daily beauty routine (which includes skincare steps as well as cosmetics).
Around the world, women spend an estimated $465 billion annually on beauty.
Globally, women spend an estimated $465 billion annually on beauty. That’s a lot of money. In fact, it’s almost as much as the gross domestic product (GDP) of Uruguay ($461 billion).
The US is one of the largest markets for beauty products in the world, with consumers spending an average of $769 per year on skincare and makeup alone. Globally speaking though, that number is much higher: according to Euromonitor International’s global research for 2016 and 2017, women’s total annual expenditure on these types of products was over $340 billion in 2016 alone—with that number growing each year since then.
Men aren’t completely off the hook here either; they also contribute to this significant sum in terms of how much they spend on grooming—but compared with women who tend to be more frequent shoppers overall due largely to our changing lifestyles (and also because most men don’t have as many options when it comes down to what kind), we’re talking pennies compared with the dollars spent by our counterparts across both genders.